Three strong players stand out in the global TV series industry: America, Korea and Türkiye. Each takes a different approach in terms of audience, content types and production features.
1. USA.: The U.S. is known for its high-budget productions, diverse content and lengthy seasons. Hollywood’s extensive production capabilities made it possible for more than 1,500 series to be released on Netflix alone in 2023. The global reach and investment opportunities of Hollywood productions allow the U.S. to have a commanding presence in the industry.
2. Korea: Korea has made significant global impact, especially with its K-drama format, achieving high ratings on platforms such as Netflix and Disney+. Korean dramas are characterized by short episodes and strong dramatic narratives. In 2023, the dramas produced in South Korea alone have become an international success by reaching more than 200 countries.
3. Türkiye: Türkiye is known for its dramatic TV series that appeal to large audiences, especially in regions like the Middle East and Latin America. With episodes averaging 90-120 minutes, Turkish dramas have gained a wide international reach, both through Netflix and local digital platforms. With such traction, Türkiye’s annual TV series exports amounted to $600 million in 2023.
The productions from these three different cultures contribute the global diversity of the TV series industry, offering audiences a wide range of choices. As the global TV series market continues to grow, it adapts to the varied demands and content preferences of audiences across different regions.
